Investigate
Curiosity drives me to discover customer frustrations and unmet needs. I am drawn to identifying opportunities and dive deep to unlock potential. My experiences of travelling around the world on research trips have given me the confidence to forge a path through the many unknowns of research. I am comfortable with being uncomfortable and always dedicated to the mission.
Deeply understanding customers' needs is one of the most valuable things a business can do. Carefully conducted research creates a solid foundation to set a project up for success.
How I can help:
- Conducting market research trips internationally and in NZ
- Research for new product development and entering a new market
- How to rapidly prototype your ideas with a focus on learning
- Customer testing
- Designing testing plans to ensure learning objectives are met
- Implementing customer-centric research techniques into your R&D process
